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PENGARUH KEPERCAYAAN MEREK DAN TESTIMONI DI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MIE GACOAN CABANG KOTA PALEMBANG

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Penilaian

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The advancement of time and globalization forces culinary entrepreneurs to create various unique and innovative food and beverage products, one of which is the noodle product Mie Gacoan, which is already well-known in the community. The incident involving Mie Gacoan can lower consumer perception of the quality provided. The aim of this research is to test and analyze how brand trust and testimonials influence consumer purchasing decisions at the Mie Gacoan food outlet, Palembang city branch. This research uses quantitative research methods with primary data sources. The data collection technique uses a non-probability sampling technique, namely purposive sampling. The sample used in this research was 100 respondents. Data collection in this research was by distributing questionnaires using an online questionnaire (google form). The data analysis technique uses multiple linear regression analysis and SPSS 30. The results of this research show that brand trust and testimonials have a positive and significant effect on purchasing decisions both partially and simultaneously.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000725	T166090	T1660902025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1660902025

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi., 2025

Collation

xvi, 59 hlm., ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen

Specific Detail Info

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Statement of Responsibility

EM

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