Text

POLITICAL BRANDING ANGGOTA LEGISLATIF PARTAI PAN UYA KUYA DALAM PEMILIHAN LEGISLATIF TAHUN 2024

---

Penilaian

---

This research departs from the phenomenon found in the 2024 election, the involvement of celebrities in the 2024 election is a phenomenon that attracts public attention. Building a strong identity as a political actor is important for a celebrity who is involved in politics and political branding is the most appropriate strategy to build a strong identity and image as a political actor. This study wants to observe the application of political branding of one of the legislative members Uya Kuya through social media. This study uses a descriptive qualitative method and uses content analysis techniques to observe the application of political branding of political actors through Instagram. There are 151 uploads that are part of the political branding theory dimension and were shared by Uya Kuya through Instagram social media during the general election campaign period, precisely on November 28, 2023-February 10, 2024. This study shows that the application of political branding by Uya Kuya through Instagram social media is the right strategy in building a strong identity as a political actor. The three dimensions of political branding, namely self-identification, political products, and positioning contained in Uya Kuya's Instagram social media uploads have a role in building a strong self-identity as a political actor.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000731	T166371	T1663712024	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T1663712024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2024

Collation

xviii, 85 hlm.: Ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

302.207

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Komunikasi

Specific Detail Info

-

Statement of Responsibility

EM

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment