Skripsi

MOTIVASI PEMERINTAH DAERAH PROVINSI SUMATERA SELATAN DALAM PROMOSI KEBUDAYAAN DAN PARIWISATA MELALUI EVENT INTERNASIONAL

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Penilaian

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Tourism and culture are strategic sectors that play a crucial role in enhancing regional attractiveness, economic growth, and cultural identity. The Regional Government of South Sumatra Province has a strong motivation to promote culture and tourism through international events as an effort to introduce the region's potential to the global stage. This study aims to analyze the government's motivation in promoting culture and tourism through international events, as well as the strategies implemented to increase tourist visits. This research employs a qualitative method with a descriptive approach. Data were collected through literature studies, interviews, and document analysis related to South Sumatra's tourism promotion activities, such as the Sriwijaya Festival, Gran Fondo, ASEAN Tourism Forum (ATF), and Seoul International Travel Fair (SITF). The concept of paradiplomacy serves as the theoretical foundation to understand the role of regional governments in international relations. The findings indicate that the regional government utilizes international events as a means of cultural diplomacy, enhances tourism competitiveness, and establishes global networks. The main motivations behind the government's tourism and cultural promotion efforts include improving regional branding, expanding international networks, and attracting investment in the tourism sector. The strategies implemented involve digital-based promotion, collaboration with international actors, and strengthening South Sumatra's tourism branding on a global scale. This study concludes that international events serve as a strategic instrument to showcase South Sumatra's rich cultural heritage and increase tourism appeal. The study recommends strengthening paradiplomacy policies, optimizing digital marketing, and enhancing synergy between local governments and stakeholders in the tourism industry. Keywords: Paradiplomacy, cultural diplomacy, international events, South Sumatra.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507001432	T168253	T1682532025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1682532025

Publisher

Indralaya : Jurusan Ilmu Hubungan Internasional, Fakultas Ilmu Sosial Dan Ilmu Politik., 2025

Collation

xi, 95 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

353.707

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Kebudayaan dan Pariwisata

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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