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Skripsi

PENGARUH INTENSITAS MENGAKSES DAN KUALITAS INFORMASI AKUN INSTAGRAM @CATATANFILM TERHADAP KEPUTUSAN MENONTON FILM (Studi pada Followers Instagram @catatanfilm)

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The social media platform Instagram is one of the new media that is widely used in Indonesia to search for various information, including information about films. The Instagram account @catatanfilm is a film community that provides quality information about films which can be a reference for film enthusiasts in making decision to watch a film. The purpose of this research is to examine and explain whether there is an influence of the intensity of access and the quality of information on the Instagram account @catatanfilm on the decision to watch a film. This research uses a quantitative research method with data collected through distributing questionnaires to 109 respondents who are followers of the Instagram account @catatanfilm. Data analysis in this study using Structural Equation Model (SEM) which is then processed using SmartPLS software. The results of this study indicate that access intensity does not have a significantly effect on viewing decision. Information quality has a significant effect on viewing decisions. The influence of access intensity and information quality on viewing decisions is 71.8% which is in the moderate category and the rest is explained by other factors outside this research.

Availability
Inventory Code Barcode Call Number Location Status
2407001039T139122T1391222023Central Library (Refrences)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1391222023
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik.,
Collation
xix, 125 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
302.207
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Kualitas Informasi
Prodi Ilmu Komunikasi
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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