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In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data. Using examples from two Nordic countries - Denmark and Finland – he explores how these countries have begun to market and brand their resources using methods and practices drawn from the commercial sector. Tupasela identifies changes during the past ten years that suggest that state collected and maintained resources have become the object of valuation practices. Tupasela argues that this phenomenon constitutes a novel form of nation branding in which relations between the states, individuals and the private sector are re-aligned. The author locates the historical underpinnings of population branding in the field of medical genetics starting in the early 1960s but transforming significantly during the 2010s into a professional marketing activity undertaken at multiple levels and sites. In studying thisrecent phenomenon, Tupasela provides examples of how marketing material has become increasingly professional and targeted towards a broader audience, including the public. The book will be of particular interest to scholars of critical data studies and nation branding, as well as students of science and technology studies, sociology and marketing.

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000342	EB0005992	306.3 Tup p	Central Library (OPAC)	Available

Detail Information

Series Title: -
Call Number: 306.3 Tup p
Publisher: Springer : Palgrave Macmillan Cham., 2021
Collation: xvii, 225p.:ill
Language: English
ISBN/ISSN: 978-3-030-78578-9
Classification: 306.3
Content Type: Ebook
Media Type: -
Carrier Type: online resource
Edition: 1
Subject(s): Economic Sociology
Specific Detail Info: -
Statement of Responsibility: BRF

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Populations as Brands

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