Skripsi

STRATEGI KOMUNIKASI PEMASARAN PORTAL BERITA ONLINE PALPRES.COM DALAM MENJARING PEMBACA

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Penilaian

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The online news portal Palpres.com is an online media portal which is a business development of the Palembang Ekspres print media under the auspices of PT Wahana Citra Merdeka. The online news portal Palpres.com needs readers or viewers to maintain its existence amidst the onslaught of online media that is currently emerging. This research aims to determine the marketing communication strategy of the online news portal Palpres.com in attracting readers. The data obtained is the result of in-depth interviews, observations and documentation studies using qualitative research methods. This research uses the Integrated Marketing Communication (IMC) theory which has six elements, namely advertising, sales promotions, events and experiences, public relations, direct marketing and personal selling. The results of this research show that the online news portal Palpres.com has implemented these six elements to attract readers, although some have not been implemented significantly. From this research, it is known that currently the application of Search Engine Optimization (SEO) strategies, manual news sharing, various events and also direct face-to-face sales with relationships are indicators that have the potential to increase the number of readers. Keywords: Palpres.com, Marketing Communication Strategy, Integrated Marketing Communication

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407001087	T139889	T1398892023	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1398892023

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2023

Collation

xvii, 102 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Strategi Komunikasi Pemasaran
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

KA

Other version/related

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