Skripsi

STRATEGI PEMASARAN SERAT NANAS BAHAN TEKSTIL OLEH IBU-IBU PKK MELALUI INSTAGRAM DI GUNUNG IBUL KECAMATAN PRABUMULIH TIMUR KOTA PRABUMULIH SUMATERA SELATAN

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Penilaian

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He problems raised in this study are obstacles in marketing through Instagram and strategies used to increase sales results by PKK mothers through Instagram in Gunung Ibul, East Prabumulih District, Prabumulih City, South Sumatra This study uses descriptive qualitative research methods with 8 informants, namely 6 main informants and 2 key informants with data collection techniques that include observation, centralized interviews, and documentaries. In this study researchers used the theory of Social Change, the results of this study obstacles in marketing through Instagram are the absence of Instagram admin so that marketing becomes messy, content quality, and expensive prices. And for the marketing strategy of pineapple fiber textile material to increase sales results, namely by creating an Instagram admin, making promotions and inviting the cooperation of Prabumulih city influencers, and providing discounts for orders through Instagram. Keywords : Marketing strategy, Pineapple Fiber Textile Material, PKK Mother, Instagram

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407001453	T137677	T1376772023	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1376772023

Publisher

Indralaya : Prodi Sosiologi, Fakultas Ilmu Sosial dan Politik., 2023

Collation

xiv, 83 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

301.07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Strategi Pemasaran
Prodi Sosiologi

Specific Detail Info

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Statement of Responsibility

KA

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