Skripsi

KOMODIFIKASI SHARENTING TERHADAP ANAK DALAM PRAKTIK ENDORSEMENT PADA MEDIA SOSIAL INSTAGRAM

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Penilaian

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This study examines the commodification of children in the practice of sharenting through promotional uploads (endorsement) on instagram accounts @mazayazada, @mazayaamania, @babyshireenaqila, @adellazahraalvina, @babyzahiraavariella, and @zivannamaira. The study was conducted using descriptive quantitative methods with content analysis techniques (content). Data obtained from observations and literature studies. This study uses the theory of political economy that focuses on the first concept of commodification, and there are three other forms of commodification, such as content commodification, audience commodification, and worker commodification. The population and samples in this study were taken throughout 2023 (January-August) as many as 456 uploads in the form of photos, then analyzed using the sharenting and endorsement dimensions. The results showed that the frequency of fashion is more dominant on the sharenting dimension with 292 uploads with a percentage of 53,19%, and the frequency of clothing dominates on the endorsement dimension with 280 uploads with a percentage of 63,93%. This study also shows that there are forms of commodification by Mosco, namely content commodification seen from the content/content uploaded, audience commodification seen from the number of high ratings, and worker commodification seen from children who are the object of content. Keywords: Commodification, Sharenting, Endorsement, Instagram

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407001074	T139930	T1399302023	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1399302023

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2023

Collation

xvii, 113 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

006.754 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Instagram
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

KA

Other version/related

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