Skripsi
PENGARUH PENGGUNAAN MEDIA SOSIAL TIKTOK TERHADAP GAYA HIDUP MAHASISWA FISIP UNIVERSITAS SRIWIJAYA
This research aims to determine the influence of using TikTok social media on the lifestyle of Sriwijaya University FISIP students. This research uses associative quantitative analysis which has two variables. The sample in this study was 97 respondents, namely social science students class 2019, 2020, 2021, 2022, users of the social media TikTok. The sample technique used is purposive sampling. Data collection used a questionnaire with a Likert scale. The research results show that the t test sig 0.000 < 0.05. So it can be concluded that the variables influencing the use of social media TikTok have an influence on lifestyle. The results of the determinant coefficient test showed that there was an influence of the use of social media TikTok on student lifestyles of 61.0%, while the remaining 39.0% was influenced by other variables outside the research. Keywords: Tiktok Social Media, Lifestyle, Students
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2407000743 | T138858 | T1388582023 | Central Library (References) | Available but not for loan - Not for Loan |
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