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LAJU PERTUMBUHAN, EFEKTIVITAS DAN KONTRIBUSI PENERIMAAN PAJAK REKLAME TERHADAP PENDAPATAN ASLI DAERAH KABUPATEN OGAN ILIR

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Penilaian

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This study analyzes the growth rate, effectiveness, and contribution of advertising tax revenue to the original local government revenue of Ogan Ilir Regency. Using a descriptive method with a qualitative approach, data was gathered from primary and secondary sources through observation, documentation, and interviews. The analysis includes growth rate, effectiveness, and contribution ratios. The results show that advertising tax revenue growth from 2019-2023 is "less successful" with an average of 29.79%, effectiveness is "quite effective" with an average of 83.63%, and its contribution to original local government revenue is "very low" with an average of 0.58%. Supporting factors include clear regulations, competent human resources, adequate infrastructure, and digital innovation. The main obstacles are limited human resources and low public awareness. Efforts to improve advertising tax revenue include intensification and extensification, along with routine evaluations by Bapenda that focus on inter-agency coordination, monitoring illegal advertising, and enhancing human resource capacity Keywords: Growth Rate, Effectiveness, Contribution, Advertising Tax, Original Local Government Revenue

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000428	T164986	T1649862025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1649862025

Publisher

Indralaya : Prodi Akuntansi, Fakultas Ekonomi., 2025

Collation

xxii, 378 hlm., ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

657.460 7

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Pajak

Specific Detail Info

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Statement of Responsibility

EM

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