Skripsi

EFEKTIVITAS IKLAN LEMONILO X NCT DREAM DI YOUTUBE MENGGUNAKAN MODEL CUSTOMER RESPONSE INDEX (Studi Pada Penggemar NCT)

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Penilaian

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In informing and persuading the target market about their goods, services, organizations, or ideas, an organization or individual places an advertisement which is an announcement or message within a certain time or area. This study aims to determine how effective Lemonilo X NCT Dream advertisements on YouTube are using the Customer Response Index model. The theory used in this research is the effectiveness of the Customer Response Index model advertisement by Roger J Best whose levels start from awareness, comprehend, interest, intention and action as a measuring tool. This research uses descriptive research with a quantitative approach method. After measuring and analyzing the data, it is found that the Lemonilo X NCT Dream advertisement on YouTube is effective because the result is 59.4%, the range of effectiveness scale lies in the interval 34% - 66%. The results of the CRI calculation of 59.4% indicate that there is still an opportunity of 40.6% which can be influenced by an increase in unaware by 1%, no comprehend by 7.4%, no interest by 9.6%, no intentions by 9%, and no actions by 13.4%. Keywords: Advertising Effectiveness, Customer Response Index

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407001284	T140294	T1402942023	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1402942023

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2023

Collation

xiv, 88 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Efektivitas Iklan
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

KA

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