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Image of EFEKTIVITAS IKLAN LEMONILO X NCT DREAM DI YOUTUBE MENGGUNAKAN MODEL CUSTOMER RESPONSE INDEX (Studi Pada Penggemar NCT)

Skripsi

EFEKTIVITAS IKLAN LEMONILO X NCT DREAM DI YOUTUBE MENGGUNAKAN MODEL CUSTOMER RESPONSE INDEX (Studi Pada Penggemar NCT)

Ghassani, Adisa Dewin - Personal Name;

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Penilaian anda saat ini :  

In informing and persuading the target market about their goods, services, organizations, or ideas, an organization or individual places an advertisement which is an announcement or message within a certain time or area. This study aims to determine how effective Lemonilo X NCT Dream advertisements on YouTube are using the Customer Response Index model. The theory used in this research is the effectiveness of the Customer Response Index model advertisement by Roger J Best whose levels start from awareness, comprehend, interest, intention and action as a measuring tool. This research uses descriptive research with a quantitative approach method. After measuring and analyzing the data, it is found that the Lemonilo X NCT Dream advertisement on YouTube is effective because the result is 59.4%, the range of effectiveness scale lies in the interval 34% - 66%. The results of the CRI calculation of 59.4% indicate that there is still an opportunity of 40.6% which can be influenced by an increase in unaware by 1%, no comprehend by 7.4%, no interest by 9.6%, no intentions by 9%, and no actions by 13.4%. Keywords: Advertising Effectiveness, Customer Response Index


Availability
Inventory Code Barcode Call Number Location Status
2407001284T140294T1402942023Central Library (References)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1402942023
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2023
Collation
xiv, 88 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
302.207
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Efektivitas Iklan
Prodi Ilmu Komunikasi
Specific Detail Info
-
Statement of Responsibility
KA
Other version/related

No other version available

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  • EFEKTIVITAS IKLAN LEMONILO X NCT DREAM DI YOUTUBE MENGGUNAKAN MODEL CUSTOMER RESPONSE INDEX (Studi Pada Penggemar NCT)
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