Skripsi
EFEKTIVITAS IKLAN LEMONILO X NCT DREAM DI YOUTUBE MENGGUNAKAN MODEL CUSTOMER RESPONSE INDEX (Studi Pada Penggemar NCT)
In informing and persuading the target market about their goods, services, organizations, or ideas, an organization or individual places an advertisement which is an announcement or message within a certain time or area. This study aims to determine how effective Lemonilo X NCT Dream advertisements on YouTube are using the Customer Response Index model. The theory used in this research is the effectiveness of the Customer Response Index model advertisement by Roger J Best whose levels start from awareness, comprehend, interest, intention and action as a measuring tool. This research uses descriptive research with a quantitative approach method. After measuring and analyzing the data, it is found that the Lemonilo X NCT Dream advertisement on YouTube is effective because the result is 59.4%, the range of effectiveness scale lies in the interval 34% - 66%. The results of the CRI calculation of 59.4% indicate that there is still an opportunity of 40.6% which can be influenced by an increase in unaware by 1%, no comprehend by 7.4%, no interest by 9.6%, no intentions by 9%, and no actions by 13.4%. Keywords: Advertising Effectiveness, Customer Response Index
Inventory Code | Barcode | Call Number | Location | Status |
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2407001284 | T140294 | T1402942023 | Central Library (References) | Available but not for loan - Not for Loan |
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