Skripsi

STRATEGI PEMANFAATAN INSTAGRAMSEBAGAIMEDIA PROMOSI DAN KOMUNIKASI DI SAVIOURCAFE AND RESTO PALEMBANG

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Penilaian

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This article discusses the strategy of using Instagram as a promotional and communication medium at Saviour Cafe and Resto. The author explains the importance of Instagram as a popular and effective platform for building brand awareness and interacting with customers. This paper uses Chaffey's social media theory and its dimensions refer to Heuer. In this study, the authors highlight the steps taken by Saviour Cafe and Resto in optimizing their presence on Instagram, including creating engaging and consistent content, using interactive features such as stories and posts, and utilizing influencer marketing to increase visibility. The results showed that the strategy of utilizing Instagram has successfully helped Saviour Cafe and Resto in increasing their online presence temporarily, attracting the attention of potential customers, and strengthening relationships with existing customers. The author also provides recommendations for more effective use of Instagram in the future, such as improving the quality of visual content, expanding engagement through comments and direct messages, and monitoring and analyzing data to continuously optimize marketing strategies on Instagram. KEYWORDS: INSTAGRAM, SOCIAL MEDIA MARKETING, SAVIOUR CAFÉ AND RESTO

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407001878	T1418252024	T1418252024	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1418252024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2024

Collation

xxvii, 93 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

006.754 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Instagram
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

KA

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