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ANALISIS ISI KUANTITATIF PERSONAL BRANDING PENGUSAHASKINCARE MELALUI INSTAGRAM (Studi Komparatif pada akun Instagram @melvhinahusyanti dan @rendyshindy_samuel)

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Personal branding is an effort to build one's thoughts about oneself based on the appearance, attitude or behavior shown to the public. This research aims to determine the form of personal branding of skincare entrepreneurs Melvina Husyanti and Shindy Samuel via Instagram. The theory used in this research is personal branding according to McNally & Speak regarding the three elements that form strong personal branding. The method used in this research is Quantitative Content Analysis with a descriptive approach. The sample in this study was Instagram uploads by Melvina Husyanti and Shindy Samuel in the period 01 June 2022 - 30 September 2023 using a simple random sampling technique with a sample size of 34 for Melvina and 34 for Shindy. The results of quantitative content analysis show that Melvina's Competency Dimension has a Frequency of 9 and a Percentage of 2.9%, while Shindy has a Frequency of 6 and a Percentage of 1.9%. In the Style Dimension, Melvina has a Frequency of 47 and a Percentage of 11.5%, while Shindy has a Frequency of 51 and a Percentage of 12.5%. In the Standard Dimension Melvina has a Frequency of 56 and a Percentage of 16.4%, while Shindy has a Frequency of 33 and a Percentage of 9.7%. The comparison results show that there are only a few significant differences in the form of personal branding on the two social media accounts.

Availability
Inventory Code Barcode Call Number Location Status
2407002222T142744T1427442024Central Library (References)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1427442024
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik.,
Collation
xx, 202 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
006.754 07
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Instagram
Prodi Ilmu Komunikasi
Specific Detail Info
-
Statement of Responsibility
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No other version available

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