Skripsi

PENGARUH PROMOSI PENJUALAN DAN E-WOM PRODUK THE ORIGINOTE PADA APLIKASI TIKTOK SHOP TERHADAP KEPUTUSAN PEMBELIAN DI KOTA PALEMBANG

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Penilaian

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This study aims to determine the Effect of Sales Promotion and e-WOM of The Originate Products on the Tiktok Shop Application on Purchasing Decisions in Palembang City. The population in this study were users of The Originate products who shopped using the TikTok Shop application in Palembang City with a sample of 100 obtained from the Lemeshow formula. The data collection method in this study used a questionnaire, with the data analysis technique used being multiple regression analysis. Based on the results of the analysis, it was concluded that Sales Promotion and e-WOM of The Originate Products on the Tiktok Shop Application had a positive and significant effect, partially and simultaneously, on Purchasing Decisions in Palembang City

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000565	T164896	T1648962024	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

i

Call Number

T1648962024

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonom., 2024

Collation

xix, 132 hlm.: ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

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Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Manajemen
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

TUTI

Other version/related

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