Skripsi

PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI ULANG DI KAFE POJOK KOPI, INDRALAYA

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Penilaian

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This study aims to analyse the effect of store atmosphere on repurchase intention at Pojok Kopi Café in Indralaya. This research uses quantitative methods and involves 100 respondents. The results showed that cleanliness, music, temperature, and layout have a significant influence on repurchase intention, while aroma, light, and colour have no significant effect. In addition, the overall store atmosphere has a considerable influence on repurchase intention. This research provides practical insights that can be used by Café Pojok Kopi to improve the store atmosphere and understand how the store environment significantly influences customer intention to make repeat purchases. The findings can also contribute to academic knowledge in the field of store atmosphere and repurchase Intention.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000559	T165487	T1654872024	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1654872024

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi., 2024

Collation

xix, 77 hlm.: ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

TUTI

Other version/related

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