Skripsi

ANALISIS WACANA BERBASIS KORPUS PADA IKLAN PEMILIHAN UMUM PARTAI AMANAT NASIONAL DAN PARTAI SOLIDARITAS INDONESIA

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Penilaian

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Advertisements are used to promote products, including political parties. Political advertisements aim to raise awareness and build an image in politics. This study analyzes the discourse in election advertisements of the National Mandate Party (PAN) and the Indonesian Solidarity Party (PSI) using corpus linguistic analysis. Data were collected from YouTube comment sections using the Octoparse application and analyzed using Voyant Tools to identify frequency, concordance, and collocation. The analysis results show that, out of a total of 16,575 words, PAN advertisements use musical elements to build emotional connections with audiences of various ages, including children, successfully capturing attention in an engaging way. Meanwhile, PSI advertisements portray the party as an active entity in national political dynamics and demonstrate a strong association with President Jokowi. Collocations in PAN advertisements indicate that the party uses memorable elements to reinforce its positive image, whereas collocations in PSI advertisements reflect efforts to leverage President Jokowi's image as political legitimacy and showcase optimism in winning the 2024 elections. This study reveals how both parties use discourse strategies to build their image and attract voter support. Keywords: Discourse, Corpus, PAN, PSI, and Youtube.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000554	T165696	T1656962024	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1656962024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2024

Collation

xii, 124 hlm.: ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

TUTI

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