Skripsi

PENGUATAN DAYA SAING BISNIS COFFEE KOLONI MELALUI INOVASI CONTENT MARKETING KOMUNIKASI DIGITAL

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Penilaian

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Coffee has become a lifestyle for urban communities including in the city of Palembang. The increasing proliferation of coffee shops is certainly a challenge for them to maintai this business Coffee poloniuses digital marketing communication to understand the needs and desires of consumers. The purpose of this research is to understand how the innovation of Digital Communication Content Marketing implemented by Coffee Koloni amidst the intense competition of coffee shop businesses in the city of Palembang. The research method that will be used is a qualitative descriptive approach with data collection methods including observation, interviews, and documentation the theory used is the i stops in developing a content marketing strategy from Philip Koller by serving goals, mapping the larger market planning content creating content, distributing content, reinforcing content evaluating content marketing improving content marketing. The long-term vision that Coffee Koloni sims to achieve is to become the most impactfill coffee shop in South Sumatra. Coffee Koloni larger consumers or potential consumers aged 20-40 years. Coffee Koloni, in creating content does not have a specific scheduled theme; they always follow developments on social media in strengthening their content, they create content that can spark conversations or discussions among their audience, evaluate using Instagram's own features, and look at likes, comments, vicars, and shares. content improvement with two factors, internal and external factors. The implementation of a planned and adaptive digital communication content marketing strategy has helped Coffee Koloni build emotional connections with customers and enhance their loyalty.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000551	T165553	T1655532024	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1655532024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2024

Collation

xvi, 113 hlm.: ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi
Prodi Ilmu Komunikasi,

Specific Detail Info

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Statement of Responsibility

TUTI

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