Skripsi

PENGARUH ONLINE CUSTOMER REVIEW DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIP TINT BARENBLISS DI MARKETPLACE SHOPEE PADA MASYARAKAT DI KOTA PALEMBANG

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Penilaian

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This research aims to analyze the influence of online customer reviews and product quality on purchasing decisions of Barenbliss Lip Tint products on the Shopee marketplace among people in Palembang. This research uses the Purposive Sampling method with a total sample of 100 respondents, among the people in Palembang who have purchased Barenbliss Lip Tint products at least once in the last year on the Shopee marketplace. The data collection technique uses a questionnaire method via Google Form distributed online. Primary data testing results using IBM SPSS Statistics Version 30. The results of this research show that Online Customer Reviews and Product Quality partially and simultaneously have a significant influence on Purchasing Decisions.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000625	T165125	T1651252024	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1651252024

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi, Universitas Sriwijaya., 2024

Collation

xvii, 137 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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