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PENGARUH KOMUNIKASI PERSUASIF DAN KUALITAS INFORMASI MELALUI FITUR LIVE SHOPPING TIKTOK TERHADAP MINAT BELI PRODUK KECANTIKAN DAVIENA SKINCARE (STUDI PADA FOLLOWERS AKUN TIKTOK @MELVINAHUSYANTI96)

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This research aims to determine the influence of persuasive communication and information quality through TikTok live shopping on the interest in buying Daviena Skincare beauty products among @melvinahusyanti96 followers. The approach method used in this study is quantitative, with the IBM SPSS data processing application version 26. The number of samples in this study is 116 respondents with predetermined criteria. The results showed that the persuasive communication variable (X1) had a significant effect on the variability of buying interest (Y) with a significance value of 0.025 < 0.05. The information quality variable (X2) had a significant effect on the buying interest variable (Y) with a significance value of 0.000 < 0.05. Furthermore, the persuasive communication variable (X1) and the information quality variable (X2) simultaneously affected the interest in buying Daviena Skincare beauty products among TikTok followers @melvinahusyanti96 by 73.1% and 26.9% influenced by factors outside the study. With an f value calculated as 153.075. While the value of Sig. F < 0.05, it can be concluded that the persuasive communication variable and the quality of information have a significant effect on the purchase interest variable.

Availability
Inventory Code Barcode Call Number Location Status
2507000610T165992T1659922024Central Library (Reference)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1659922024
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xvii, 191 hlm.; ilus.; tab.; 29 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
006.754 07
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Media Sosial--Tik Tok
Specific Detail Info
-
Statement of Responsibility
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No other version available

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