Skripsi

ANALISIS SENTIMEN OPINI PUBLIK DI X DALAM MENILAI CITRA POLITIK PRABOWO-GIBRAN TERKAIT PENGGUNAAN MASKOT “GEMOY” HASIL AI-GENERATED

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Penilaian

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This study aims to examine public opinion on the social media platform X regarding the political image of Prabowo-Gibran in relation to the use of the AI-generated mascot “Gemoy.” The research employs a quantitative approach using sentiment analysis as its method. Data were collected through crawling techniques using the Python programming language on Google Colab. Sentiment classification (positive, negative, or neutral) was conducted using the Naive Bayes algorithm. The results of the sentiment analysis were then described using the political branding theory based on the concepts proposed by Gelder, namely positioning, personality, and brand identity. The findings reveal that, based on sentiment analysis of tweet data collected from November 28, 2023, to February 10, 2024, the majority of sentiments were neutral with a slight tendency toward positivity. Out of a total of 1,212 tweets, 639 tweets expressed neutral sentiment, 502 tweets showed positive sentiment, and 71 tweets displayed negative sentiment. Th

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000609	T165991	T1659912024	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1659912024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2024

Collation

xvi, 181 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

303.380 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Opini Publik

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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