Skripsi

PENGARUH REVIEW DI TWITTER TERHADAP DAYA TARIK IKLAN DAN CITRA MEREK PRODUK ES TEH INDONESIA DI PALEMBANG

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Penilaian

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This study aims to evaluate the influence of Twitter reviews on the attractiveness of advertisements and the brand image of Es Teh Indonesia products in Palembang. The sampling method employed is snowball sampling, resulting in 100 respondents who are students from the Faculty of Social and Political Sciences at the University of Sriwijaya. The research utilizes a quantitative method, and a causal study is employed to collect and analyze data, focusing on the cause-and-effect relationships among the research variables. The findings reveal a significant impact of Twitter reviews on the attractiveness of Es Teh Indonesia product advertisements in Palembang. This indicates that consumer reviews on the platform can influence the potential of product advertisements. Additionally, the study also identifies a significant impact of Twitter reviews on the brand image of Es Teh Indonesia products, highlighting the crucial contribution of opinions and comments on social media in shaping positive or negative perceptions of the brand. Keywords: customer attraction, brand image, Twitter reviews, Es Teh Indonesia.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407001388	T140488	T1404882023	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1404882023

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2023

Collation

xiii, 101 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

006.754 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Sosial Media Twitter

Specific Detail Info

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Statement of Responsibility

KA

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