Skripsi

UPAYA BRANDING PORTAL WARKOP UNTUK MENINGKATKAN CITRA KOPI LOKAL SUMATERA SELATAN

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Penilaian

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South Sumatra Province is the number one largest coffee producer in Indonesia. However, this is not comparable to the popularity of local coffee beans in other provinces, such as Lampung, Aceh, etc. The Warkop Portal has a vision and mission, namely "Making South Sumatra Coffee more advanced and developing from upstream to downstream and making the best coffee and pride of South Sumatra". Therefore, Warkop Portal has carried out several branding efforts to improve the image of local South Sumatra coffee. This research uses a descriptive qualitative research method based on the brand expression theory put forward by Sicco Van Gelder (2003). The results of this research show data that Portal Warkop positions its brand as a brand with premium quality, Portal Warkop also has a strong brand identity, this is demonstrated by Portal Warkop having registered halal certification and brand copyright. One thing that differentiates Portal Warkop from other coffee shops is that it specializes in South Sumatra coffee. The role of brand communicator and persuasive communication in the Warkop Portal company is an important pillar in branding efforts.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407001821	T141630	T1416302023	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1416302023

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2024

Collation

xiv, 108 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

641.337 307

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Kopi Lokal

Specific Detail Info

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Statement of Responsibility

KA

Other version/related

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