Skripsi

STRATEGI KOMUNIKASI PEMASARAN PT.SOLUSI BANGUN INDONESIA TBK CABANG PALEMBANG DALAM MEMPERKENALKAN PRODUK BARU

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Penilaian

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The cement industry is an industry that is really needed by the government and society to advance and improve the quality of infrastructure and buildings that they want to occupy and use. Because there are so many companies producing cement, there is competition everywhere, one of which is PT Solusi Bangun Indonesia which produces Dynamix cement. With intense competition, appropriate marketing communication strategies are needed to overcome this. Marketing communication strategies are important actions to take in introducing and marketing products or services. There are many forms or ways to carry out marketing communication strategies. In this research, to introduce and increase sales of Dynamix products produced by PT Solusi Bangun Indonesia, researchers used the 7P marketing communication mix theory with qualitative descriptive research methods with data sources originating from in-depth interviews, observation and documentation. The research results show that Dynamix products have succeeded in attracting buyers' interest and increasing sales by considering the most important factors, namely product quality and affordable prices. This is also supported by easily accessible places, promotions, employees who do their jobs well, and good facilities. adequate and the process is running well. Keywords: Marketing Communication Strategy, Communication Mix, Dynamix, PT Solusi Bangun Indonesia

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407001252	T139979	T1399792023	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1399792023

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2023

Collation

v, 101 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

621.382 07

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Strategi Komunikasi Pemasaran
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

KA

Other version/related

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