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Image of ANALISIS STRATEGI PEMASARAN RIBBED SMOKED SHEET (RSS 1) PRODUK PT PERKEBUNAN NUSANTARA I REGIONAL 7 KEBUN MUSILANDAS

Skripsi

ANALISIS STRATEGI PEMASARAN RIBBED SMOKED SHEET (RSS 1) PRODUK PT PERKEBUNAN NUSANTARA I REGIONAL 7 KEBUN MUSILANDAS

Khadafi, Muhammad - Personal Name;

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Penilaian anda saat ini :  

This study aims to analyze the marketing strategy of Ribbed Smoke Sheet (RSS 1) products at PT Perkebunan Nusantara I Regional 7 Kebun Musilandas. The primary objectives of the research include describing the RSS 1 production process, analyzing the marketing system, and evaluating marketing strategies using SWOT analysis and Competitive Profile Matrix (CPM). The study employed a survey method, utilizing primary data from interviews and questionnaires, as well as secondary data from relevant sources. The research respondents were key personnel in PT Perkebunan Nusantara I. The findings reveal that PT Perkebunan Nusantara I holds a competitive advantage in various aspects, including product quality, distribution, and strategic location, despite weaknesses in technology adoption and market penetration strategies. SWOT analysis indicates that the company is positioned in Quadrant I, supporting an aggressive growth strategy. Thus, the company should focus on optimizing its strengths and opportunities to enhance competitiveness in both domestic and international markets.


Availability
Inventory Code Barcode Call Number Location Status
2507000062T163735T1637352024Central Library (Reference)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1637352024
Publisher
Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian., 2024
Collation
vii, 60 hlm.; ilus.; tab.; 29 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
658.807
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Strategi Pemasaran
Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian
Specific Detail Info
-
Statement of Responsibility
MI
Other version/related

No other version available

File Attachment
  • ANALISIS STRATEGI PEMASARAN RIBBED SMOKED SHEET (RSS 1) PRODUK PT PERKEBUNAN NUSANTARA I REGIONAL 7 KEBUN MUSILANDAS
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