Skripsi

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI HARGA JUAL TANDAN BUAH SEGAR (TBS) KELAPA SAWIT DI DESA ENGGAL REJO KECAMATAN AIR SALEK KABUPATEN BANYUASIN

---

Penilaian

---

The agricultural sector highlighted as a priority is the plantation sector, with palm oil as the main plantation crop. Palm oil is a leading commodity in the plantation subsector, playing a crucial role in economic activities. The objectives of this study are: (1) To analyze the factors influencing the selling price of Fresh Fruit Bunches (FFB) at the farmer level in Enggal Rejo Village, Air Salek District, Banyuasin Regency, and (2) To provide recommendations for efforts to increase the selling price of FFB at the farmer level in Enggal Rejo Village, Air Salek District, Banyuasin Regency. Data collection was conducted from April 2024 until completion. The research findings show that: The factor with the highest loading factor value of 0.838 influencing the price of Fresh Fruit Bunches (FFB) is the minimum price determination factor, with the criterion parameter being farmers' involvement in determining the minimum FFB price. Factors influencing the price of Fresh Fruit Bunches (FFB) include minimum price (X1), FFB marketing (X2), FFB selling price policy (X3), and negotiation and bargaining power (X4). The results indicate that these four variables simultaneously have a significant effect on the price of FFB at the farmer level. Based on the analysis using Expert Choice software with the AHP method, recommendations for efforts to increase the selling price of FFB at the farmer level in Enggal Rejo Village, Air Salek District, Banyuasin Regency, involve several critical aspects. The marketing guarantee aspect holds the highest priority weight, with a value of 0.658, under the alternative of improved road infrastructure. Keywords: Fresh Fruit Bunch (FFB), palm oil, price

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000053	T163404	T1634042024	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T1634042024

Publisher

Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian., 2024

Collation

xiii, 117 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

658.830 7

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Analisis pemasaran

Specific Detail Info

-

Statement of Responsibility

MI

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment