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STRATEGI JEPANG DALAM MENGEMBANGKAN INDUSTRI KOSMETIK DI PASAR GLOBAL (STUDI KASUS:PERUSAHAAN HOYU INDONESIA)

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Penilaian

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The development of the times has had a big influence in various fields, one of which is the cosmetics industry. The cosmetics industry is an industry that sells products that can be used to improve beauty, change one's style, and clean oneself. Many countries are starting to position themselves in the global industry, one of which is Japan. This research aims to determine Japan's strategy in developing the cosmetics industry in the global market using the case study of the Indonesian Hoyu company. The theory used in this research is the theory of competitive advantage put forward by Michael Porter in 1958. The method used in this research is a descriptive qualitative method. The data in this research was obtained by studying literature through journals and websites as well as conducting interviews with the Export & Import Supervisor of the Hoyu Indonesia Company. The research results show that there are several strategies used by the Hoyu Indonesia company to market and develop its products starting from determining economies of scale, having proprietary technology, preferential access to raw materials, making products from natural, halal and BPOM certified basic ingredients, disseminating company information and products through Hoyu's official website and Instagram, providing giveaways, providing product type variants, and even building branch offices in other countries called Multinational Corporations (MNC).

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000172	T164536	T1645362024	Central Library (REFERENCE)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1645362024

Publisher

Indralaya : Jurusan Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2024

Collation

xiv, 74 hlm., ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

327.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Hubungan Internasional

Specific Detail Info

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Statement of Responsibility

EM

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