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PENGEMBANGAN KONTEN PROMOSI DIGITAL MELALUI INSTAGRAM UNTUK MENARIK MINAT PENGUNJUNG PADA OBJEK WISATA CANDI BUMI AYU KABUPATEN PALI

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Penilaian

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This development research aims to produce Instagram-based promotional media on Bumi Ayu Temple tourism in Pali Regency. This research is a development research using the ADDIE model which is limited to four stages, namely analysis, design, development, and implementation. The data collection techniques used in this research are questionnaires, interviews and observations. The feasibility or validity of the media was assessed by a team of experts, namely material experts and media experts. Data analysis was carried out using a Likert scale. The implementation of Instagram-based promotional media was carried out in two stages, namely one to one trials and small group trials to assess the attractiveness of Instagram media for Bumi Ayu Temple tourism in Pali Regency. The results of the Instagram-based promotional media research have a level of feasibility in the material aspect obtaining a percentage of 100%. Furthermore, the feasibility aspect obtained a percentage of 97%. Then instagram-based promotional media has a feasibility level of 94%. Then the percentage of attractiveness at the one to one implementation stage was 95.83% and the small group trial was 92.5%. This proves that Instagram-based promotional media on tourism Bumi Ayu Temple Pali Regency is categorized as very feasible and attractive. Therefore, the @official_candibumiayu Instagram account can be used as a tourism promotion media. Keywords: Tourist, Digital Promotional Media, Instagram, Candi Bumi Ayu

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000120	T164382	T1643822025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1643822025

Publisher

Indralaya : Prodi Pendidikan Masyarakat, Fakultas Keguruan dan Ilmu Pendidikan Universitas Sriwijaya., 2025

Collation

x, 66 hlm., ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

374 07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Pendidikan Masyarakat

Specific Detail Info

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Statement of Responsibility

EM

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