Skripsi

ANALISIS EMOTIONAL APPEAL DAN RATIONAL APPEAL PADA KONTEN POSTINGAN AKUN INSTAGRAM @AWKARIN

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Penilaian

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This study aims to analyze the use of Emotional Appeal and Rational Appeal in the content posted on the Instagram account @awkarin. The theory employed in this research includes the concept of Emotional Appeal, which refers to efforts to influence the audience through emotions, and Rational Appeal, which refers to efforts to influence the audience through rational considerations, as proposed by George E. Belch and Michael A. Belch. The method used is qualitative descriptive by analyzing 4 pieces of Emotional Appeal content and 4 pieces of Rational Appeal content from the period of December 1, 2023, to February 29, 2024. The research data were obtained from documentation of the @awkarin Instagram account's postings. The results indicate that content with Emotional Appeal tends to attract more audience attention compared to Rational Appeal. However, all Emotional Appeal and Rational Appeal content received active responses from the audience. This finding highlights the importance of utilizing communication strategies that leverage Emotional Appeal to build strong interactions with the audience on social media platforms such as Instagram. This research provides a deeper understanding of effective ways to utilize Emotional Appeal and Rational Appeal in the context of social media, as well as their implications for future marketing and digital communication strategies.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407003111	T144751	T1447512024	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1447512024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2024

Collation

xv, 99 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

006.754 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Media Sosial Instagram

Specific Detail Info

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Statement of Responsibility

KA

Other version/related

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