Skripsi

UPAYA CITY BRANDING KOTA PRABUMULIH SEBAGAI KOTA NANAS OLEH PEMERINTAH KOTA PRABUMULIH

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Penilaian

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Efforts to introduce the city by branding through identity formation. City branding is carried out based on the superior potential of a city. Prabumulih City is a city that has superior potential in the pineapple fruit agricultural sector. This research was conducted to find out the city branding efforts of Prabumulih City as a pineapple city carried out by the Prabumulih City Government. The method used in this research is a descriptive-qualitative research method with data collection techniques through interviews, observation, and documentation. The data obtained was analyzed using data analysis techniques according to Miles, Huberman, and Saldana. This research uses Sugiarsono's (2009) city branding theory with four variables, namely attributes, message, differentiation, and ambassadorship. The results of this study indicate that Prabumulih City's city branding efforts as a pineapple city have been running quite well. This is based on the findings of efforts to improve and develop infrastructure to support tourism potential, improve the quality of human resources, create product innovations such as uniqueness and differentiation, and empower communities. However, several things have not been maximized by the Prabumulih City Government in implementing city branding.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407002483	T143120	T1431202024	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1431202024

Publisher

Indralaya : Prodi Ilmu Administrasi Publik, Fakultas Ilmu Sosial dan Politik., 2024

Collation

xiv, 99 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

927.107

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Administrasi Publik
Kota Prabumulih

Specific Detail Info

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Statement of Responsibility

KA

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