Skripsi

RESEPSI AUDIENS PADA PERSONAL BRANDING RIAN FAHARDHI SEBAGAI PRESIDEN GEN-Z DI AKUN TIKTOK @RIANFAHARDHI

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Penilaian

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Rian Fahardhi's success in attracting the attention of the audience and earning the nickname "President of Gen Z" cannot be separated from the various criticisms directed at him via the comments page. The pros and cons regarding the personal branding built by Rian as "President of Gen Z" have attracted researchers' interest in examining how the audience interprets or accepts Rian Fahardhi's personal branding on the TikTok account @rianfahardhi. This research employs a qualitative approach. The researchers also utilize reception analysis according to Stuart Hall's theory. According to Hall's reception analysis theory, the meaning of media content is not fixed but depends on how the audience perceives it. Hall explained that the process of decoding media messages can occur through three possible positions, the hegemonic dominant position, the negotiation position, and the opposition position. In general, the informants in this research accepted the personal branding of @rianfahardhi as representing a young person who is critical, brave in voicing important issues, and has a unique speaking style, particularly on political themes and social issues, as well as serving as a source of information. Based on Stuart Hall's decoding process, out of the twelve informants studied, 8 were in a hegemonic dominant position, and 4 were in a negotiating position. No informants were found to be in an opposition position in this research. Keywords: Generation Z, Personal Branding, Reception Analysis, TikTok.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407003253	T145448	T1454482024	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1454482024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2024

Collation

xii, 223 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

006.754 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Sosial Media Tik Tok

Specific Detail Info

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Statement of Responsibility

KA

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