Skripsi

STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY PT BUKAKA TEKNIK UTAMA TBK DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI PROGRAM BOGOR EDUCARE

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Penilaian

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As one of the companies engaged in the construction industry in Bogor City, PT Bukaka Teknik Utama must have various kinds of efforts to survive in the midst of intense competition in the industrial world. This research looks at the CSR communication strategy efforts made by PT Bukaka Teknik Utama in improving the company's image through the Bogor EduCARE program as one of PT Bukaka Teknik Utama's flagship CSR programs by implementing the stages of the CSR Communication Strategy Theory, Ujang Rusdianto (2013). This research uses descriptive qualitative research methods to find out how the CSR communication strategy carried out by PT Bukaka Teknik Utama. Data collection techniques in this study were conducted through in-depth interviews, observation, and documentation studies. The result of this research is PT Bukaka Teknik Utama implements communication in accordance with 6 important elements in CSR Communication Strategy Theory which is considered successful in efforts to improve the company's image marked by increasing the number of BEC program participants every year. Keyword : Communication Strategy, CSR, Company Image

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307004762	T126509	T1265092023	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1265092023

Publisher

Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2023

Collation

107 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

621.382 07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Teknik Komunikasi
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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