Skripsi

EFEKTIVITAS TRAILER FILM DI YOUTUBE TERHADAP MINAT MENONTON KE BIOSKOP FILM NCKTHI (2020) DI KALANGAN MAHASISWA ILMU KOMUNIKASI FISIP UNIVERSITAS SRIWIJAYA

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Penilaian

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Trailers are movie advertisements that are used to attract interest in watching movies. Prospective viewers who have watched the trailer and are interested will buy tickets to watch the film in theaters. Likewise with this study entitled "The Effectiveness of Film Trailers on Youtube Against Interest in Watching NKCTHI Film Cinemas Among Students of Communication Studies FISIP Sriwijaya University". The purpose of this study was to determine the effect of the NKCTHI film trailer and how much influence the effectiveness of the NKCTHI film trailer gave rise to a decision made by Communication Studies Students at Sriwijaya University. As a reference, this thesis uses the theory of The Effectiveness of Film Trailers: Evidence From College Student Market and Purchase Intention. The data used is in the form of a quantitative analysis method through the technique of distributing questionnaires through the Google Form. The results of this study indicate that Communication Science students are interested in the NKCTHI film trailer. In this study, there is more detail about movie trailers and examines other factors that affect interest in watching movies. Keywords: Movie Trailer, Effective, Purchase Intention, NKCTHI

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307001962	T94272	T942722022	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T942722022

Publisher

Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2022

Collation

xiv, 89 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Komunikasi Media Massa

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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