Skripsi

EFEKTIVITAS CHANNEL YOUTUBE PEMUDA TERSESAT SEBAGAI MEDIA DAKWAH (STUDI PADA IKATAN REMAJA MASJID AGUNG PALEMBANG)

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Penilaian

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The use of YouTube social media has experienced rapid development and is used for various purposes, one of which is as a medium of da'wah. The Pemuda Tersesat Channel is a channel that packages da'wah by utilizing the media as a means of disseminating content with a focus on da'wah targets for young people or teenagers. The use of social media is of course a challenge in itself whether messages conveyed through social media can attract the attention of young people or teenagers. This study aims to determine the effectiveness of the Pemuda Tersesat Youtube channel as a medium of da'wah. Data were obtained from the results of distributing questionnaires, observation, and documentation studies using quantitative descriptive research methods. This study uses the theory of media effectiveness from Bruhn, Schoenmueller, and Schafer which has 4 indicators that become benchmarks, namely the attractiveness of the media, the clarity of the media, the completeness of media information, and the ease of access to the media. The results of this study indicate that the Pemuda Tersesat Youtube channel is effectively used as a medium of da'wah, in conveying communication messages, by consistently packaging interesting content and using communication that can build a sense of humor in each content presentation. From this research it is known that the Pemuda Tersesat YouTube channel needs to continue to update every broadcast with themes that are in accordance with teenagers who are in great demand. Such as the need to follow viral conversations that are widely discussed or become trending topics for teenagers at that time and to utilize and improve all resources and media to make it easier for teenagers to get da'wah messages through social media.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307000644	T87662	T876622022	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T876622022

Publisher

Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2022

Collation

xv, 96 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Media Massa
Media Komunikasi
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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