Skripsi
ANALISIS PENERIMAAN PENGGUNAAN TEKNOLOGI PADA PENGGUNA APLIKASI OJEK INDRALAYA MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM)
Technology Acceptance Model is a technology system acceptance model used in this study by using the variables Perceived Usefulness, Perceived Ease to Use, Behavioral Intention, Attitude Toward Using, and Actual System Usage. This study aims to examine the effect of five variables on the application of Ojek Indralaya or Ojin. Ojin is a means application to facilitate the search for transportation in Indralaya Ogan Ilir Regency. This study uses a quantitative approach with a questionnaire method to collect data and take a sample of 300 respondents using the Ojin application. This research uses simple and multiple linear regression. From the test results, it was concluded that: Perceived Ease of Use has an effect on Perceived Usefulness, Perceived Usefulness has a significant effect on Attitude Toward Using, Perceived Ease of Use has a significant effect on Attitude Toward Using, Attitude Toward Using has a significant effect on Behavioral Intention to Use, Behavioral Intention to Use significant effect on Actual System Use, Perceived Ease of Use and Perceived Usefulness have a simultaneous effect on Attitude Toward Using.
Inventory Code | Barcode | Call Number | Location | Status |
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2307004293 | T28063 | T280632020 | Central Library (References) | Available but not for loan - Not for Loan |
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