Skripsi
KREATIVITAS USAHA HIASAN PENGANTIN (Studi Kasus Di Desa Tanjung Batu Kabupaten Ogan Ilir)
This research aims to know the creativity bridal jewerly business in Tanjung Batu Village sub district Ogan Ilir Regency. This research uses descriptive research with a qualitative approach. informant in this researchare 5 bridal jewerly artistans. The data collection techniques this research uses observation, interview, and documentation. The data analysis technique in this research uses 4 components, namely data collection, data reduction, data presentation and conclusion drawing. Based on the results of data analysis in this research, creativity can be seen through the 4P namely person, press, process, product. Person, artistans have interest and confidence in the products they make, perseverance and high curiosity in making bridal jewerly products. Press force that bridal jewerly artistans motivate yourself by continuing to learn by finding out about developments in bridal jewerly, getting encouragement from family and the surrounding environment which greatly influences the creativity of bridal decoration craftsmen. The process is that the artistans have participated in activities such as seminars related to bridal decorations and through these activities the craftsmen obtain capital in the form of facilities and infrastructure to support the creative process. Product are the artistans creativity proven on products with new ideas and are varied, complicated, modern, modified, have changes and have used social media for promotion or to look for references for other new ideas in order to continue to increase creativity in their business. Keywords: Creativity, Business, Bridal jewerly
Inventory Code | Barcode | Call Number | Location | Status |
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2407004120 | T150177 | T1501772024 | Central Library (Referens) | Available but not for loan - Not for Loan |
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