Image of ANALISIS PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PENGGUNA BRI MOBILE DI KABUPATEN BANYUASIN)

Skripsi

ANALISIS PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PENGGUNA BRI MOBILE DI KABUPATEN BANYUASIN)

Penilaian

0,0

dari 5
Penilaian anda saat ini :  

With the widespread use of information technology at this time, it also influences business processes in various industrial environments, one of which is the banking industry. BRI Bank is one of the banks that utilizes information technology to improve services by presenting a mobile BRI system that can be used anywhere in the hope of meeting the needs of BRI Bank customers. Therefore, this research was conducted to determine the effect of CRM on customer loyalty which is mediated by customer satisfaction in Banyuasin Regency. The method used in this research is quantitative with a sampling technique using simple random sampling. Data was taken from 100 BRI Mobile user respondents in Banyuasin Regency who were determined using the Lemeshow formula. The results of this research show that there is a significant influence between the CRM variable on the customer satisfaction variable, and the CRM variable has a significant influence on the customer loyalty variable, and customer satisfaction as a mediating variable has a significant influence on the relationship between CRM and customer loyalty.

Availability
Inventory Code Barcode Call Number Location Status
2407004122T146479T1464792024Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1464792024
Publisher
Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer.,
Collation
xv, 42 hlm.; tab.; Ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
003.07
Content Type
Text
Media Type
unmediated
Carrier Type
unspecified
Edition
-
Subject(s)
Customer Relationship Management (CRM)
Prodi Sistem Informasi
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
Comments
You must be logged in to post a comment