The Sriwijaya University Library

  • Home
  • Information
  • News
  • Help
  • Librarian
  • Login
  • Member Area
  • Select Language :
    Arabic Bengali Brazilian Portuguese English Espanol German Indonesian Japanese Malay Persian Russian Thai Turkish Urdu

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

{{tmpObj[k].text}}
Image of PENGARUH CONTENT MARKETING DAN SOCIAL MEDIA ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC (STUDI PADA MAHASISWA S1 FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA)

Skripsi

PENGARUH CONTENT MARKETING DAN SOCIAL MEDIA ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC (STUDI PADA MAHASISWA S1 FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA)

Hutapea, Chaterine Juliana Tiurmauly - Personal Name;

Penilaian

0,0

dari 5
Penilaian anda saat ini :  

This research aims to find out and study the influence of Content Marketing and Social Media Advertising on purchasing decisions at Somethinc products. The research uses primary data through a quantitative descriptive approach by spreading questionnaires to a population of 100 respondents who are Undergraduate Students of the Faculty of Economics, Sriwijaya University. The sampling technique in this study uses non-probability sampling techniques. The data analysis used is with descriptive analysis and multiple linear regression using IBM SPSS Statistics version 26.0 for MacOs. The results of this study are known that Content Marketing and Social Media Advertising has a significant partial and simultaneous effect on the purchase decision of Somethinc products. It is hoped that this research will be useful, especially in the creative industry so that it can improve consumer purchasing decisions.


Availability
Inventory Code Barcode Call Number Location Status
2407002508T143263T1432632024Central Library (Referensi)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1432632024
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi, Universitas Sriwijaya., 2024
Collation
xv, 82 hlm.; tab.; ilus.; 28 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.810 7
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Manajemen pemasaran
Prodi Manajemen
Specific Detail Info
-
Statement of Responsibility
UIN Rafqy
Other version/related

No other version available

File Attachment
  • PENGARUH CONTENT MARKETING DAN SOCIAL MEDIA ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC (STUDI PADA MAHASISWA S1 FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA)
Comments

You must be logged in to post a comment

The Sriwijaya University Library
  • Information
  • Services
  • Librarian
  • Member Area

About Us

As a complete Library Management System, SLiMS (Senayan Library Management System) has many features that will help libraries and librarians to do their job easily and quickly. Follow this link to show some features provided by SLiMS.

Search

start it by typing one or more keywords for title, author or subject

Keep SLiMS Alive Want to Contribute?

© 2025 — Senayan Developer Community

Powered by SLiMS
Select the topic you are interested in
  • Computer Science, Information & General Works
  • Philosophy & Psychology
  • Religion
  • Social Sciences
  • Language
  • Pure Science
  • Applied Sciences
  • Art & Recreation
  • Literature
  • History & Geography
Icons made by Freepik from www.flaticon.com
Advanced Search