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PENGARUH CONTENT MARKETING DAN SOCIAL MEDIA ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC (STUDI PADA MAHASISWA S1 FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA)

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This research aims to find out and study the influence of Content Marketing and Social Media Advertising on purchasing decisions at Somethinc products. The research uses primary data through a quantitative descriptive approach by spreading questionnaires to a population of 100 respondents who are Undergraduate Students of the Faculty of Economics, Sriwijaya University. The sampling technique in this study uses non-probability sampling techniques. The data analysis used is with descriptive analysis and multiple linear regression using IBM SPSS Statistics version 26.0 for MacOs. The results of this study are known that Content Marketing and Social Media Advertising has a significant partial and simultaneous effect on the purchase decision of Somethinc products. It is hoped that this research will be useful, especially in the creative industry so that it can improve consumer purchasing decisions.

Availability
Inventory Code Barcode Call Number Location Status
2407002508T143263T1432632024Central Library (Referensi)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1432632024
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi, Universitas Sriwijaya.,
Collation
xv, 82 hlm.; tab.; ilus.; 28 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.810 7
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Manajemen pemasaran
Prodi Manajemen
Specific Detail Info
-
Statement of Responsibility
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No other version available

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