Skripsi

PENGARUH INFLUENCER MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF MAHASISWA PENDIDIKAN EKONOMI FKIP UNIVERSITAS SRIWIJAYA TAHUN AKADEMIK 2020

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Penilaian

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The rise of social media has caused some people to become social media influencers. However, this has a negative impact on students who are easily seduced, resulting in consumptive behavior. Therefore, this study aims to determine whether there is an influence of social media influencers on the consumptive behavior of economic education students at FKIP Sriwijaya University in the 2020 academic year. This research is a quantitative research with an associative approach. The research population is economic education students of FKIP, Sriwijaya University academic year 2020. The research sample used a saturated sample technique, namely 71 populations sampled. Data collection techniques in the form of questionnaires, and interviews. The instrument validity test uses Pearson product moment, and the reliability test uses Cronbach alpha. The data analysis method uses normality test, linearity test, and hypothesis testing. The results showed that there was a significant influence between social media influencers on the consumptive behavior of economic education students at FKIP Sriwijaya University in the 2020 academic year. With the results of partial hypothesis testing (t-test), namely tcount ≥ ttable (7,0775 ≥ 1,995), then Ho is rejected, and Ha is accepted. Thus, students consumptive behavior is influenced by 42,07% by social media influencers, while the remaining 57,93% is influenced by other variables not examined in this study. Given that students are active users of social media, it is hoped that students can be wiser in using social media. Thus, being able to provide limits to making purchases.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407002590	T143308	T1433082024	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1433082024

Publisher

Indralaya : Prodi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan Universitas Sriwijaya., 2024

Collation

xvii, 140 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

006.754 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Pendidikan Ekonomi
Influencer Media Sosial

Specific Detail Info

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Statement of Responsibility

KHARISMA

Other version/related

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