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COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book’s solutions to navigate through and succeed in the post COVID-19 future.

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000502	EB0005251	658.8 Min t	Central Library (OPAC)	Available

Detail Information

Series Title: -
Call Number: 658.8 Min t
Publisher: Singapore : Palgrave Macmillan Singapore., 2021
Collation: xix, 224p.:ill
Language: English
ISBN/ISSN: 978-981-16-5868-6
Classification: 658.8
Content Type: Ebook
Media Type: -
Carrier Type: online resource
Edition: 1
Subject(s): Marketing
Specific Detail Info: -
Statement of Responsibility: BRF

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The Post-Pandemic Business Playbook

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