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Link commercial growth and value to management and governance. The guidance provided in this book helps you take the valuation of today—an arcane, statistical methodology—and bring it into the realm of modern management decision making.

There is a disconnect between corporate governance/management initiatives and commercial success. Sound management and governance will help you bridge that gap between classic corporate valuation disciplines and commercial success.

Project and corporate growth are both characterized by functional focus. For example, there might be a dedicated sales/marketing growth project. Metrics of success might be market share or number of units sold. In reality, growth is an overall organizational effort and must be measured by the increase in the corporate valuation. Interview data show that this is not the case and that the contributor’s efforts become misaligned in the excitement and focus of the individual campaign. This book shows you how overall valuation is the true measure of success of a growth effort. It is a lesson that applies from startup to the public liquidation of the entity.

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000501	EB0005250	658 Sch c	Central Library (OPAC)	Available

Detail Information

Series Title: -
Call Number: 658 Sch c
Publisher: Apress : Apress Berkeley, CA., 2021
Collation: xi, 110p.:ill
Language: English
ISBN/ISSN: 978-1-4842-7502-3
Classification: 658
Content Type: Ebook
Media Type: -
Carrier Type: online resource
Edition: 1
Subject(s): management
Specific Detail Info: -
Statement of Responsibility: BRF

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Commercializing Growth

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