Electronic Resource

Corporate Communications In Restructuring Phases

---

Penilaian

---

This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.
This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.
The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000450	EB0005199	659.2 Gar c	Central Library (OPAC)	Available

Detail Information

Series Title

-

Call Number

659.2 Gar c

Publisher

Wiesbaden : Springer Wiesbaden., 2021

Collation

xiii, 157p.:ill

Language

English

ISBN/ISSN

978-3-658-34626-3

Classification

659.2

Content Type

Ebook

Media Type

-

Carrier Type

online resource

Edition

1

Subject(s)

Public Relations

Specific Detail Info

-

Statement of Responsibility

BRF

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment