Electronic Resource

Firms in the Fashion Industry

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Penilaian

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This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000427	EB0005176	658.8 Fir	Central Library (OPAC)	Available

Detail Information

Series Title

-

Call Number

658.8 Fir

Publisher

Palgrave Macmillan : Palgrave Macmillan Cham., 2021

Collation

xix, 169p.:ill

Language

English

ISBN/ISSN

978-3-030-76255-1

Classification

658.8

Content Type

Ebook

Media Type

-

Carrier Type

online resource

Edition

1

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

BRF

Other version/related

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