Skripsi

PENGARUH PROMOSI PENJUALAN DI E-COMMERCE SHOPEE DAN LITERASI KEUANGAN TERHADAP PERILAKU KONSUMTIF MAHASISWA PENDIDIKAN EKONOMI FKIP UNIVERSITAS SRIWIJAYA ANGKATAN 2020

---

Penilaian

---

This study aims to find out: 1) The effect of sales promotions in Shopee e-commerce on the consumptive behavior of Economic Education students at FKIP Sriwijaya University Class of 2020, 2) The effect of financial literacy on the consumptive behavior of Economic Education students at FKIP Sriwijaya University Class of 2020, 3) The effect of sales promotions in Shopee e-commerce and financial literacy on the consumptive behavior of Economic Education students at FKIP Sriwijaya University Class of 2020. The population in this study were Economics Education students class of 2020. The sample in this study was taken using a purposive sampling technique, with the criteria determined by the study objectives being Economic Education students in the Class of 2020 who used Shopee as e-commerce to shop online so the sample size of 63 students was obtained. The data collection techniques used in this study were questionnaires and documentation. Test the validity of the instrument using the product moment correlation formula and test the reliability of the instrument using the Cronbach Alpha formula. The results showed that: 1) There is an influence of sales promotion in Shopee e-commerce on the consumptive behavior of Economic Education students at FKIP Sriwijaya University Class of 2020 with a value of tcount = 2,697 > ttable = 1,999, 2) There is an influence of financial literacy on the consumptive behavior of Economic Education students at FKIP Sriwijaya University Class of 2020 with a value of tcount = 3,594 > ttable = 1,999, 3) There is an influence of sales promotions in Shopee e-commerce and financial literacy on the consumptive behavior of Economic Education students at FKIP Sriwijaya University Class of 2020 with a value of Fcount = 22,88 > Ftable = 3,15. Based on the results of the study, it is hoped that students can be wiser in responding to the sales promotions offered and always improve financial literacy skills to control consumptive behavior.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2407001607	T140955	T1409552024	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T1409552024

Publisher

Indralaya : Prodi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan Universitas Sriwijaya., 2024

Collation

xviii, 217 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

658.840 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Prodi Pendidikan Ekonomi
Promosi Penjualan Shopee

Specific Detail Info

-

Statement of Responsibility

KHARISMA

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment