Electronic Resource

Current Trends and Issues in Internal Communication

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Penilaian

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This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication.

This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000419	EB0005168	658 Cur	Central Library (OPAC)	Available

Detail Information

Series Title

New Perspectives in Organizational Communication

Call Number

658 Cur

Publisher

Palgrave Macmillan Cham : Palgrave Macmillan Cham., 2021

Collation

xix, 263p.:ill

Language

English

ISBN/ISSN

978-3-030-78213-9

Classification

658

Content Type

Ebook

Media Type

-

Carrier Type

online resource

Edition

1

Subject(s)

management

Specific Detail Info

-

Statement of Responsibility

BRF

Other version/related

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