Electronic Resource

Fashion Communication

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Penilaian

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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000407	EB0005156	658.8 Fas	Central Library (OPAC)	Available

Detail Information

Series Title

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Call Number

658.8 Fas

Publisher

Switzerland : Springer Cham., 2021

Collation

XIII, 337p.:ill

Language

Indonesia

ISBN/ISSN

978-3-030-81321-5

Classification

658.8

Content Type

Ebook

Media Type

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Carrier Type

online resource

Edition

1

Subject(s)

Marketing

Specific Detail Info

-

Statement of Responsibility

BRF

Other version/related

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