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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

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Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

Availability
Inventory Code Barcode Call Number Location Status
2108000341EB0005087658.1 Wag dCentral Library (OPAC)Available
Detail Information
Series Title
Handel und Internationales Marketing Retailing and International Marketing
Call Number
658.1 Wag d
Publisher
Springer Gabler : Springer Gabler Wiesbaden.,
Collation
xvii, 243p.:ill
Language
English
ISBN/ISSN
978-3-658-35150-2
Classification
658.1
Content Type
Ebook
Media Type
-
Carrier Type
online resource
Edition
1
Subject(s)
management
Organizations
Specific Detail Info
-
Statement of Responsibility
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No other version available

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