Electronic Resource

Corporate Social Responsibility and Entrepreneurship for Sustainability

---

Penilaian

---

This book addresses the dilemma that firms face in engaging in corporate social responsibility (CSR) while maintaining a financially sustainable business model in the era of digital transformation. Several strategies that firms have taken to integrate CSR within the business model are also highlighted. To explicate the problems involved, the book primarily focuses on entrepreneurial ventures, given their nascent business model that best illustrates how business leaders can embed the social mission in the firm at the beginning of organizational founding. In this age, sustainability is an innovation’s new frontier. For sustainable competitive advantage, the book argues for how companies can build more sustainable products, processes, and practices that benefit the firm and society through maintaining an entrepreneurial philosophy.

The target readership consists of academics, students, and practitioners in the areas of entrepreneurship, organizational behavior, organizational theory, and strategic management. This book clarifies the critical practices of sustainability-oriented innovative firms and creative small and medium-sized enterprises (SMEs).
Through a review of recent trends in CSR, the authors emphasize that CSR is no longer a “bolt-on” or some kind of window-dressing to satisfy public relations (PR) needs. Credible CSR is critical to business legitimacy and sustainability. Aware of the public’s increasing scrutiny, companies are increasingly ramping up their focus on social responsibility, whether by championing women's rights, protecting the environment, or attempting to obliterate poverty, on local, national, or global levels. Simultaneously, more firms face accusations of “greenwashing” – backlash due to consumer mistrust in the intentions behind their CSR practices.

While numerous works have highlighted this dilemma and how companies fall short in their prosocial goals or financial objectives (or both), there is a lack of understanding of the ingredients and crucial processes required for the successful implementation of CSR in entrepreneurial enterprises. This book serves to fill that gap.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000325	EB0005071	338.04 Par c	Central Library (OPAC)	Available

Detail Information

Series Title

-

Call Number

338.04 Par c

Publisher

Singapore : Springer Singapore., 2021

Collation

xiii, 126 p.:ill

Language

English

ISBN/ISSN

978-981-16-3460-4

Classification

338.04

Content Type

Ebook

Media Type

-

Carrier Type

online resource

Edition

1

Subject(s)

Entrepreneurship

Specific Detail Info

-

Statement of Responsibility

BRF

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment