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ANALISIS PENGARUH STRATEGI KONTEN SOSIAL MEDIA TERHADAP APLIKASI LAYANAN STREAMING (STUDI PADA KONSUMEN INDONESIA)

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Social media marketing is becoming a key strategy for streaming applications. This study analyzes the content strategy of the Instagram account @Netflixid and its impact on customer loyalty. The study uses a quantitative approach with an online survey as a data collection method and Structural Equation Modeling (SEM)-Partial Least Squares (PLS) as a research method. The results show that content that reflects the behavior of followers and is animated is preferred by Netflixid audiences. This content strategy also has a positive impact on customer loyalty.

Availability
Inventory Code Barcode Call Number Location Status
2407001105T139623T1396232024Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1396232024
Publisher
Inderalaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer, Universitas Sriwijaya.,
Collation
xvi, 65 hlm.; Ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
004.07
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Sistem analisis
Prodi Sistem Informasi
Specific Detail Info
-
Statement of Responsibility
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No other version available

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