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This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.

This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000317	EB0005063	650.1 Raj c	Central Library (OPAC)	Available

Detail Information

Series Title: -
Call Number: 650.1 Raj c
Publisher: Palgrave Macmillan : Springer International Publishing Switzerland., 2021
Collation: XXIX, 280p.:ill
Language: English
ISBN/ISSN: 978-3-030-77083-9
Classification: 650.1
Content Type: Ebook
Media Type: -
Carrier Type: online resource
Edition: 1
Subject(s): Business strategy
Specific Detail Info: -
Statement of Responsibility: BRF

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Crowd-Based Business Models

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