Electronic Resource

Product Innovation Management

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Penilaian

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This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management.

The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000299	EB0005043	658.8 Bia p	Central Library (OPAC)	Available

Detail Information

Series Title

-

Call Number

658.8 Bia p

Publisher

Switzerland : Springer Cham., 2021

Collation

vii, 194p.:ill

Language

English

ISBN/ISSN

978-3-030-75011-4

Classification

658.8

Content Type

Ebook

Media Type

-

Carrier Type

online resource

Edition

1

Subject(s)

Marketing

Specific Detail Info

-

Statement of Responsibility

BRF

Other version/related

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